More roof replacement jobs — without knocking on doors.
We make sure homeowners find you first when they search "roofer near me," answer every lead instantly, and keep your inspection calendar full. You handle the roofs. We handle the pipeline.
Great roofers lose $15k jobs every week — not because of the work
It's almost never the quality of your installs. It's who gets to the homeowner first — and who follows up.
Storm chasers get there first
Hail hits, and out-of-town crews are knocking doors within hours — then vanish after the check clears. The homeowner signs with whoever shows up first, and that $15k replacement is gone.
Shared leads eat your margin
Angi and HomeAdvisor sell the same homeowner to 5 roofers at once. You're paying to race four competitors to a phone call — renting leads instead of owning your market.
Storm months feast, the rest starve
One hail storm fills your schedule for weeks — then it goes quiet. There's no system bringing in repairs, replacements, and insurance claim work all year round.
The Home Crew System
One done-for-you system that keeps your inspection calendar full
We build and run the whole growth engine for your roofing company — so you never have to think about marketing again.
Get found on Google
Google Local Service Ads, Search ads, and Google Business Profile optimization so you show up first when a homeowner in your service area searches "roof repair near me" — before the storm chasers do.
Targeted storm & local ads
Facebook & Instagram campaigns aimed at homeowners in your service area — storm and hail damage, aging shingles, free roof inspection offers that bring replacement jobs in.
A website that books inspections
A fast, mobile-first landing page built to turn visitors into scheduled roof inspections — with insurance claim help front and center, not buried in a menu.
CRM & instant follow-up
Every lead lands in one simple CRM and gets automatic text & email follow-up within minutes — from first contact to signed contract, nothing slips through the cracks.
5-star review engine
Automated review requests after every completed roof, building the local reputation that beats out-of-town crews and wins you the next ten contracts.
Clear reporting
A simple dashboard showing exactly how many leads, booked inspections, and signed jobs your investment brought in. No jargon, no fluff. Every month you see your cost per signed job.
Our flagship
An AI that answers, qualifies and books inspections — 24/7
An AI agent answers every lead instantly on your website and by text — asking about leaks, hail damage, and roof age, then booking the inspection day or night, even while your crew is on a roof.
A natural-sounding AI voice agent picks up the calls you'd miss — a homeowner with a leaking roof doesn't leave a voicemail, they call the next rooferAsks about leaks, hail damage and roof age, then books the inspection straight onto your calendarHands off to you the moment a human is needed
Crew AssistantOnline · replies in seconds
Sat 9:41 PM
Hi, I think last night's storm damaged my roof. Can someone come take a look this week?
Yes — we do free roof inspections and handle the insurance claim with you. Which day works better?
Tue 9:00 AMWed 2:00 PM
Tuesday morning works.
Inspection booked · reminder sent · added to your CRM
Simple to start
How it works
Free strategy call
We look at your market, your competitors, and where you're leaking jobs — then map out exactly how to keep your inspection calendar full year-round.
We build it for you
Website, Google, ads, follow-up, reviews — we set up the entire system. You don't climb off a single roof to do it.
Your calendar fills
Inspection requests start coming in and get followed up instantly. We optimize every month and report the results in plain English.
100%home services focus — every system built around what makes a homeowner pick a roofer
<5 minspeed-to-lead — a $20k replacement lost to a slow callback hurts. We fix response time on day one
$10–30kaverage roofing ticket — one extra job a month can pay for the whole system
No lock-inwe earn your business every month with results — not a contract
Why Home Crew Leads
We know how roofing actually sells — storms, insurance claims and all
Home Crew Leads is the U.S. home-services division of WebRio 360, a full-service digital marketing agency with 15+ years behind it. Same team, same systems — tuned for roofing.
Built around how roofing sells — storm seasons, insurance claims, free inspections and $10–30k tickets
Speed-to-lead fixed on day one — every inspection request answered in under 5 minutes, day or night
One team for everything — Google, ads, website, CRM and AI on our own platform, not five subscriptions
Reports you can read in 60 seconds — leads, booked inspections, signed jobs. No jargon.
No recycled tactics, no shortcuts, no 12-month contract. We only take on businesses we're confident we can make money for — and if the numbers don't work in your area, we'll tell you on the call. You stay month to month because it pays, not because you're stuck.
Setup and monthly pricing depend on your trade and service area — you get a clear quote on the free strategy call.
Results that matter
What a full inspection calendar feels like
★★★★★
"We stopped depending on door knocking. The phone rings with homeowners asking for inspections, and we're installing more squares than we ever did chasing storms."
SM
Sample NameResidential Roofing · PA
★★★★★
"After the last hail storm we were the first company homeowners found — not the out-of-town crews. The AI booked inspections while we were still up on roofs."
JD
Sample NameStorm Restoration · OH
★★★★★
"One signed replacement paid for months of the service. Finally a marketing team that understands insurance claims and how roofing sales actually work."
RC
Sample NameCommercial Roofing · NJ
Everything done for you
What's included
High-converting inspection booking website
Google Local Service & Search Ads
Facebook & Instagram ad campaigns
Google Business Profile optimization
Instant text & email lead follow-up
Easy-to-use CRM & lead inbox
24/7 AI chat assistant
AI voice agent for missed calls
Automated 5-star review requests
Monthly reporting & optimization
Yard sign, truck decal & uniform artwork
Get started
Get your free growth plan
Five quick questions so we can look at your area and your numbers before the call. Takes under a minute.
Questions
Frequently asked
How fast will I see results?
Google and ad campaigns can start generating inspection requests within the first couple of weeks. The follow-up and booking system works from day one, so you immediately stop losing the leads you're already getting — and in roofing, one saved lead can mean a $15k job.
Do I need a website already?
No. We build a high-converting inspection booking website for you as part of the setup. If you have one, we can work with it or replace it — whatever books more inspections.
Am I locked into a contract?
No long-term contracts. We keep your business by delivering booked inspections and signed jobs every month, not by trapping you in paperwork.
What does it cost?
It depends on your service area and goals. We'll give you a clear, simple quote on your free strategy call — and with a $10–30k average ticket, the math usually works after the first extra job.
Who's behind Home Crew Leads?
Home Crew Leads is a brand of WebRio 360, a full-service digital marketing agency with 15+ years of experience. You get a dedicated team that lives and breathes lead generation for home service businesses.
Other industries
Not a roofer? We build the same system for your trade
Get a free growth plan for your area: where the jobs are, what they cost to win, and how many estimates a month your crew could book. Five questions, under a minute.
