10 to 30 booked estimates a month — without the big box price war.
Homeowners don't hire the cheapest floor. They hire the installer who answered first, booked the measurement on the spot and stayed in touch while they compared three quotes. We make that installer you — and we book the in-home measurement while your crew is still on the last job.
Good flooring contractors lose jobs to Home Depot installers every week — and it's not about the price
The big box store doesn't have better installers. It has a system: the homeowner walks in, gets a quote, gets a measurement booked and gets a follow-up call. Most independent installers have none of that — so the job goes to the store.
Three quotes, then silence
The homeowner asks you, the box store and a guy from Facebook Marketplace for a price. You send yours and wait. Nobody follows up, so they go with whoever called back — or with the store that scheduled the measurement on the spot.
Angi & HomeAdvisor sell the same lead five times
You pay for a lead that four other installers got the same minute. You're racing to a phone that's already ringing — and paying for the privilege. You're renting prospects instead of owning your own pipeline.
Slammed in spring, dead in January
Flooring moves with move-ins, holidays and tax refunds. When the phone stops, your crew still costs money. Without a system feeding estimates in the slow months, you're financing the winter out of the summer.
The Home Crew system
One done-for-you system that keeps your measurement calendar full
We build and run the whole growth engine for your flooring company — so your crews keep laying floors instead of chasing quotes.
Get found on Google
Google Local Service Ads, Search ads, and Google Business Profile optimization so you show up first when someone in your service area searches "hardwood floor installation near me" or "LVP installer".
Targeted local ads
Facebook & Instagram campaigns that put your before-and-afters and your free in-home measurement in front of homeowners in your service area — selling the visit, not the cheapest square foot.
A website that beats the box store
A fast site with a page for each product — hardwood, LVP, tile, carpet, refinishing — real photos of your work, and one button on every page: book a free in-home measurement.
CRM & follow-up that outlasts three quotes
Every lead lands in one simple CRM, gets an instant response, then automatic text & email follow-up for the days they spend comparing quotes — until they pick you. This is where the box store wins today, and where you'll win tomorrow.
5-star review engine
Automated review requests after every install, building the reputation homeowners check before letting anyone into their house with a saw.
Clear reporting
A simple dashboard showing exactly how many leads and booked measurements your investment brought in. No jargon.
Our flagship
An AI chat & voice agent that books in-home measurements — 24/7
An AI agent answers every inquiry instantly — on your website, by text and on the phone. It asks the rooms, the square footage, the product and the timeline, then offers two times for the in-home measurement and books it, day or night, even while you're running a saw. A missed call never means a lost floor again.
Picks up the calls you'd miss while running a sawAsks rooms, square footage and product before it hits your calendarHands off to you the moment a human is needed
Crew AssistantOnline · replies in seconds
Sun 8:17 PM
Hi, I want to put LVP in two bedrooms, about 300 sq ft total. Can someone come measure?
Absolutely. We measure at your home for free — about 30 minutes, and you leave with a written quote. Which works better?
Thu 10:00 AMFri 3:00 PM
Thursday morning works.
Measurement booked · reminder sent · added to your CRM
Simple to start
From first call to a full measurement calendar
Free strategy call
We look at your service area, who's winning the searches today, and where you're leaking estimates — then map out exactly how to keep your calendar full.
We build it for you
Website, Google, ads, AI, follow-up, reviews — we set up the entire system. You don't lift a finger.
Your calendar fills
In-home measurements start landing on your calendar and every quote gets followed up until it closes. We optimize every month and report the results.
15+years of digital marketing behind Home Crew Leads
<5 minfirst reply, then follow-up through every quote they compare — the window where most installers lose
EN · ES · PTsales and support in three languages — for you and for your customers
Month to monthno long-term contracts — we earn your business with results
Why Home Crew Leads
We know exactly how homeowners choose a flooring installer
Home Crew Leads is the U.S. home-services division of WebRio 360, a full-service digital marketing agency — and flooring is the trade where speed and follow-up beat price every single time.
A flooring-specific playbook — hardwood, LVP, tile, carpet and refinishing each get their own page, offer and follow-up
Fast first reply, follow-up for days — first response in minutes, then we stay with the homeowner through every quote they compare
Built to win against the box store — we sell the in-home measurement and your craftsmanship, not the cheapest square foot
No lock-in contracts — we earn your business every month with results
No recycled tactics, no shortcuts, no 12-month contract. We only take on businesses we're confident we can make money for — and if the numbers don't work in your area, we'll tell you on the call. You stay month to month because it pays, not because you're stuck.
Setup and monthly pricing depend on your trade and service area — you get a clear quote on the free strategy call.
Results that matter
What a full measurement calendar feels like
★★★★★
"We used to lose LVP jobs to the box store because they booked the measurement while the customer was still in the aisle. Now the AI books ours before they even get to the store."
SM
Sample NameHardwood & LVP · MA
★★★★★
"I'm on my knees all day and can't answer the phone. The follow-up keeps working every quote for me, and January stopped being a dead month."
JD
Sample NameTile & Stone · NJ
★★★★★
"I cancelled Angi the second month. My own leads, my own calendar, and nobody else calling my customers."
RC
Sample NameRefinishing · PA
Everything done for you
What's included
High-converting flooring website (a page per product)
Google Local Service & Search Ads
Facebook & Instagram ad campaigns
Google Business Profile optimization
Instant reply + follow-up through every quote
Easy-to-use CRM & lead inbox
24/7 AI chat & voice agent that books measurements
Automated 5-star review requests
Yard sign, truck decal & uniform artwork
Monthly reporting & optimization
Get started
Get your free growth plan
Five quick questions so we can look at your area and your numbers before the call. Takes under a minute.
Questions
Frequently asked
How fast will I see results?
Booked measurements typically start landing within the first few weeks. Flooring decides faster than a full remodel — most homeowners pick an installer within days of getting quotes — which is exactly why the instant reply and the follow-up matter more than the ad itself. The sooner you answer, the more of those measurements turn into installs.
Can I really compete with Home Depot and Lowe's installers?
Yes — and not on price. The box store wins because it books the measurement on the spot and follows up. Give the homeowner the same experience from a local installer with real reviews and real photos of your work, and most of them would rather hire you. We build that experience for you.
Do I need a website already?
No. We build a fast flooring website for you as part of the setup — a page for each product, your own photos, and a book-a-measurement button everywhere. If you already have one, we can work with it or replace it, whatever converts best.
Am I locked into a contract?
No long-term contracts. We keep your business by delivering booked measurements and closed installs every month, not by trapping you in paperwork.
What does it cost?
It depends on your service area and goals. Remember the math: one whole-house hardwood or LVP install usually covers a month of marketing on its own — and you stop paying for shared leads. We'll give you a clear, simple quote on your free strategy call.
The box store books the measurement on the spot. Do you?
Get a free growth plan for your area: where the flooring jobs are, what they cost to win, and how many measurements a month your crew could book. Five questions, under a minute.
