More painting jobs booked — while you're still on the ladder.
Interior, exterior, cabinets, commercial repaints. We put your crew in front of homeowners who are ready to pick a color, then answer and follow up so they book the estimate with you — not with the guy with a truck and a lower number. You paint. We fill the calendar: 10 to 30 booked estimates a month.
Good painters lose jobs to a guy with a truck — and it's not about the paint
Your prep is better, your lines are cleaner, your crew shows up. None of that matters if the homeowner never sees it. The problem isn't your work. It's what happens before and after the estimate.
Angi, Thumbtack and the guy with a truck
Shared leads go to five painters at once, so every estimate turns into a bidding war — and the guy with a truck, a roller and no insurance always has a lower number. You end up renting prospects and competing on price, when your prep and your lines should be the argument.
Ghosted after the quote
You drive out, measure every wall, write it up — and they vanish. Not because they said no. Because three other painters quoted too and nobody followed up. The one who stays in their phone gets the call. Right now, that's rarely you.
Exterior season pays. Winter doesn't.
In July you turn away exterior work. In January the phone goes quiet and the crew sits. Interior jobs and cabinets can carry the winter — but only if someone is filling the calendar before the season ends, not after. And nobody's online showing your before-and-afters in the meantime.
The Home Crew system
One done-for-you system that keeps your crews painting
We build and run the whole thing for your painting company — Google, ads, website, follow-up, reviews and an AI that books estimates — so the calendar fills while you're on the job.
Get found on Google
Google Local Services Ads, Search ads and Google Business Profile optimization so you show up first when someone in your area searches "exterior painters near me" or "cabinet painting".
Before-and-afters that sell
Facebook & Instagram campaigns built on your best before-and-after photos, aimed at homeowners in the zip codes you actually want to work in. No good photos yet? We give your crew a shot list and build from the first jobs.
A website that wins the job before you arrive
Fast, photo-heavy, with your crew, your process and your reviews front and center — so when the homeowner compares you to the guy with a truck, it isn't a fair fight anymore.
CRM & follow-up that doesn't quit
Every lead lands in one inbox, gets an instant reply, then automatic texts and emails after the estimate — color ideas, recent jobs, a nudge — until they say yes or no. Quotes stop disappearing into thin air.
5-star review engine
Automated review requests the day the job wraps, building the Google rating that decides who gets the call next spring.
Clear reporting
A simple dashboard: how many leads came in, how many estimates got booked and what each one cost. No jargon.
Our flagship
An AI chat & voice agent that books estimates — 24/7
It answers every call, text and website chat in seconds — while you're spraying a ceiling or up a ladder. It asks the right questions (interior or exterior, how many rooms or stories, when they want it done), offers two times for a free color consultation or estimate, and puts it on your calendar. A missed call stops being a missed job.
Picks up the calls you miss with a roller in your handQualifies the job — interior, exterior, cabinets, timing — before it hits your calendarHands off to you the moment a human is needed
Crew AssistantOnline · replies in seconds
Sat 7:52 PM
Hi — we need the outside of our house painted before winter. It's two stories. Can you fit us in?
We can. Two-story exteriors are our bread and butter. Let's get the free estimate done this week so we lock in a slot before the cold sets in — which works better?
Tue 10:00 AMWed 4:30 PM
Tuesday at 10 works.
Estimate booked · reminder sent · added to your CRM
Simple to start
From first call to a full estimate calendar
Free strategy call
We look at your area, who's outranking you and where your quotes are leaking — then map out how to get to 10 to 30 booked estimates a month.
We build it for you
Website, Google, ads, AI, follow-up, reviews — set up in weeks, not months. You keep painting.
Estimates land on your calendar
Booked, qualified, reminded. Every lead gets followed up until it closes. We optimize every month and show you the numbers.
15+years of digital marketing behind Home Crew Leads
<5 minfirst reply to every lead — before they call the next painter on the list
EN · ES · PTwe sell and support in three languages — for you and for your customers
Month to monthno long-term contracts — we earn your business with booked estimates
Why Home Crew Leads
We know exactly how homeowners pick a painter
Home Crew Leads is the U.S. home-services division of WebRio 360, a full-service digital marketing agency. Painting is the trade where trust and follow-up beat the lowest price — if someone is actually doing the work.
A painting-specific playbook — exterior season, cabinets and interiors as the winter product, before-and-afters as the sales pitch
Answered in minutes, followed up for weeks — the two places where painting quotes die
Built to get you off the price list — when the homeowner sees your work and your reviews first, the guy with a truck isn't competing anymore
No lock-in contracts — we earn your business every month with results
No recycled tactics, no shortcuts, no 12-month contract. We only take on businesses we're confident we can make money for — and if the numbers don't work in your area, we'll tell you on the call. You stay month to month because it pays, not because you're stuck.
Setup and monthly pricing depend on your trade and service area — you get a clear quote on the free strategy call.
Results that matter
What a full estimate calendar feels like
★★★★★
"We used to lose half our exterior quotes to lowballers. Now people see our work and reviews before we show up, and the follow-up brings back the ones that went quiet."
SM
Sample NameInterior & Exterior · MA
★★★★★
"I'm up a ladder all day and couldn't answer the phone. The AI books the estimates for me — the winter cabinet campaign kept both crews working through February."
JD
Sample NameCabinets & Interiors · NJ
★★★★★
"Finally a team that gets painting isn't sold on price. They handle everything and the calendar is booked three weeks out, even in the off-season."
RC
Sample NameResidential & Commercial · PA
Everything done for you
What's included
Photo-heavy website built to book estimates
Google Local Services & Search Ads
Facebook & Instagram before-and-after campaigns
Google Business Profile optimization
Instant reply + weeks-long lead follow-up
Easy-to-use CRM & lead inbox
24/7 AI chat assistant
AI voice agent for missed calls
Automated 5-star review requests
Yard sign, truck decal & uniform artwork
Get started
Get your free growth plan
Five quick questions so we can look at your area and your numbers before the call. Takes under a minute.
Questions
Frequently asked
How fast will I see results?
Booked estimates usually start landing within the first few weeks — Google Local Services and the AI answering the calls you already get move fastest. Ads and the website compound from there. In exterior season it moves faster; in winter we lean on interior and cabinet campaigns so the calendar doesn't empty out.
I already get leads from Angi and Thumbtack. Why change?
You don't have to drop them on day one. But those are shared leads: the same homeowner goes to five painters and the lowest number usually wins. What we build is yours — your Google ranking, your ads, your reviews, your follow-up — and the leads only go to you. Most painters phase the shared platforms out once their own pipeline is running.
I don't have good before-and-after photos. Is that a problem?
It's the most common one, and it's fixable. We give your crew a simple shot list (same angle before and after, a phone is fine) and build the ads and website around the first jobs you photograph. Within a month you'll have more usable photos than most painters in your area.
Am I locked into a contract?
No long-term contracts. Month to month. We keep your business by keeping your calendar full, not with paperwork.
What does it cost?
It depends on your area and how many crews you're feeding. Do the math on your side: one exterior repaint or a full cabinet job usually covers a month of marketing. You get a clear, simple quote on the free strategy call.
Get a free growth plan for your area: where the painting jobs are, what they cost to win, and how many estimates a month your crews could book. Five questions, under a minute.
